Podcast: Insurance For Homeowners and Real Estate Investors

Insurance For Homeowners and Real Estate Investors

For this podcast about insurance I chatted with Matt Kincaid of Meridian Captone.  In the podcast we discussed insurance for homeowners and real estate investors.  Topics included first time homebuyer tips for arranging insurance, insurance for real estate investors with long term tenants and insurance for investors working in the short term rental space.

I hope you enjoy the podcast and find it informative.  Please consider sharing with those who also may benefit.

Listen via YouTube:

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You can connect with Matt at LinkedIn,  You can reach out to Matt for more information on their insurance products by emailing him at mkincaid@meridiancapstone.com.

You can connect with me on Facebook, Pinterest, Twitter, LinkedIn, YouTube and Instagram.

About the author: The above article “Podcast: Insurance For Homeowners and Real Estate Investors” was provided by Luxury Real Estate Specialist Paul Sian. Paul can be reached at paul@CinciNKYRealEstate.com or by phone at 513-560-8002. If you’re thinking of selling or buying your investment or commercial business property I would love to share my marketing knowledge and expertise to help you.  Contact me today!

I work in the following Greater Cincinnati, OH and Northern KY areas: Alexandria, Amberly, Amelia, Anderson Township, Cincinnati, Batavia, Blue Ash, Covington, Edgewood, Florence, Fort Mitchell, Fort Thomas, Hebron, Hyde Park, Indian Hill, Kenwood, Madeira, Mariemont, Milford, Montgomery, Mt. Washington, Newport, Newtown, Norwood, Taylor Mill, Terrace Park, Union Township, and Villa Hills.

Transcript

[RealCincy.com Insurance Podcast]

[Beginning of Recorded Material]

Paul S.:             Hello everybody, this is Paul Sian with United real estate home connections. Real estate agent licensed in the state of Ohio and Kentucky. And with me today is Matt Kincaid with Meridian. Hi Matt, how are you doing today?

Matt K.:            I’m doing great, Paul, thanks for having me.

Paul S.:             Great to have you on here, and looking forward to our podcast today. Where we’re going to discuss insurance for homeowners, for investors as well as looking in-depth into the insurance policies and how that’ll help out buyers and investors, so why don’t you tell us a little bit about your background? When did you get started in insurance?

Matt K.:            Yes. It really started in junior/senior year of college. I went to NKU, graduated in 2015. My best friend actually dropped out of school and started selling commercial trucking insurance to long-distance truckers. So he thought it might be a good part-time job for me to do, do some customer service work.

So that’s what I did my senior year mostly. And picked up on it pretty quickly, and after I graduated, I started selling full-time, and it just happened to be when I stuck with. Ended up transitioning to more personal lines. So I still do a lot of commercials, but our main focus is personal. So we’re typical home auto landlord insurance that sort of thing, so that’s kind of how I got started.

Paul S.:             Great. And you’ve been with Meridian ever since?

Matt K.:            Yes. I’ve been with Meridian. It’ll be four years in September; I’ve been in the industry for about six years now.

Paul S.:             Nice. So I understand a lot of people don’t know that you’ve got your insurance brokers, which I believe Meridian is an insurance broker, and then you got your insurance agents. Can you explain a little bit the difference between an insurance broker and an insurance agent?

Matt K.:            Yes. So in the insurance world, there’s independence and captives; captives are just what it sounds are captive to one product, one company. Whereas with independence Meridian particular, we have about 15 different companies that we’re able to shop around through. So one of our companies is, for example, is Allstate. A lot of captives also have Allstate, but we have the same exact product.

But we also have 12 other companies that we can shop around through, to make sure that you’re getting the best. So it’ll really benefit to the customer and me as an agent, or I’m not if I was just one company, I know I have to stand behind that product 100% no matter what. Whereas being a Meridian, I can just do whatever is best for the customer.

Paul S.:             Yes. So the ideal then I guess is that you can shop around from multiple policies. Just like going into the store, you can compare different types of bread, and whatever price works best for you, whatever flavor works best for you. That’s similar to what you’re able to provide.

Matt K.:            Yes, that’ll be a good example. For like your typical, this may not be what we’re talking about but, but for like your home and auto, most of time, it’s best to be with one company, but not all the time. So I’m able to mix and match if need be, whatever is going to save the customer most money, whatever they’re company is having.

Paul S.:             Great. So let’s move on to first-time homebuyers. Insurance is a, especially for homeowners, insurance is the new thing for first-time homebuyers if they don’t really know what they’re looking for. When’s a good time for them to start having that conversation with their insurance person?

Matt K.:            So I think whenever you get in contract is a good time to start looking. Getting a quote is never going to hurt, you’re not bound to any coverage, or you’re not going to be paying. 90% of time, you’re not going to be paying the full 12 months up front.

So it’s good to start getting your quotes shops around, getting some final numbers to give to your lender if you have one. So they can finalize numbers and give you a good picture of what you might be looking at going forward. So it’s never too early in my opinion, but once you get into contract, I think is an ideal time.

Paul S.:             Yes. That’s something I agree with too. And it should be pointed out for those first-time homebuyers who don’t know, I mean insurance is required if they’re financing the purchase, and the lender is going to require homeowners insurance.

Matt K.:            Yes. A lot of people know that it’s not a law that have home insurance, but the lender can make that stipulation that you have to have it upon closing.

Paul S.:             Great. And when a homebuyer first time, whether homebuyer existing or first-time homebuyer. What exactly is the insurance company looking at when they’re pricing out policies?

Matt K.:            So a big one is, you’ll hear this term going out a lot, insurance score. It’s a credit-based score; you don’t need a social to run it. But they’re able to calculate a similar score based on the amount of claims you’re turning in, your payments.

Are you making your payments on time? That sort of thing. So they’re able to get a good a good picture of the type of risk that the insurance company is taking on so that I mean if you’re looking at the property itself, the construction of the property, how old it is, the exterior that sort of thing.

Paul S.:             So does that involve a hard credit pool or a soft credit pool?

Matt K.:            It’s soft; you won’t see it on your credit at all.

Paul S.:             Okay, great. So that’s something that doesn’t have, even though during the home shopping process there’s going to be a bunch of credit pools, whether from a couple of lenders. But insurance it’s not one of those things that the buyers have to look at.

Matt K.:            No, absolutely not. Especially, that would be a big pain. Especially if I’m shopping through 15, and I’m running NVR and insurance score. But no, it won’t even show up on your score.

Paul S.:             Okay. So what are some of the best ways that homebuyers can improve their chance of getting a better insurance rate?

Matt K.:            Right. So prior insurance history is a big one, making your insurance payments on time. The area that you are in is going to be a big factor. The zip code, there’s different what’s called protection classes based on where the home is. So that’s based on how far you are from the fire hydrant, and also how far you are from the fire department.

So the highest protection class you can have is ten, that’s a maximum risk. You’re over five miles away from the nearest fire department, and your insurance rate is going to be higher. Simply do the fact if there was a fire or total catastrophe, it’s going to take longer for them to reach you.

Paul S.:             Okay. Let’s talk about the risk; you mentioned risk in there. How does risk play into it? Let’s say whether of the buyer themselves and if they’ve had past history of claims or the house even if they’ve never been in the house before what about the risk associated with that.

Paul S.:             Yes. So like I said before pass to insurance, history is big. With these landlord policies, it’s hard to tell what the price is exactly going to be. Because obviously, they’re going to rate it based off the buyer’s insurance score.

But they don’t know who’s going to be living in there. They don’t know the type of risk for who’s going to occupy that home. So it’s very limited; there’s more of a baseline price just based off the buyer’s insurance score and the protection class and the age and the property itself.

Paul S.:             Okay. In terms of the property itself, there’s a CLUE report which a lot of buyers probably have not heard about. Can you explain what the clue report is, what does it stand for, and what does that exactly provide?

Matt K.:            Yes. So I kind of describe it as a moto vehicle report for your home.  So it stands for the comprehensive loss underwriting exchange. So a lot of times, LexisNexis, you’ll get your reports from there. It’s just a big aggregate of claims that are turned in by insurers, and obviously, when I’m running your clue report, it’s going to pull up based off your name, your date of birth and the address if there are any claims that correspond to you, the insurance company can grade it importantly.

Paul S.:             Okay, great. Is there any cost for you pulling a clue report for a buyer?

Matt K.:            No, absolutely not. So for a personal policy, so if we’re talking landlord, that’s four units, four family and under. Most of the times, the company can run that itself. If it’s a commercial policy, it’s a little bit more different.

For example, if this is not a new purchase, maybe you’ve had this property for a few years, and you’re shopping right around, you may have to order that from your prior insurance company. But if it’s a new purchase, a lot of times it’s not going to be necessary, if it’s a commercial risk.

Paul S.:             Okay. Let’s talk about a homeowner who’s been in their house for a few years now, and they had a policy in place with an insurer. Do you have any recommendations or suggestions for them? I mean, do the rates get better? Do the rates get higher if they get another quote?

Matt K.:            So it’s kind of a cache one to it. It’s almost impossible to know what the insurance company is going to do. Obviously, you want to find a company that is A-rated or higher, that means they have a good financial stability, so they’re not just going to raise your rates for no reason.

But insurance is kind of like the stock market in some ways. If a company is taking big losses a certain year, they may try to recoup by raising rates, and that’s just going to be across the board based on your zip code. But I always just say just keep track of your rates. I know Meridian we have somebody who’s dedicated to be shopping if your policy goes up a certain percentage. So I think that’s great to have. But just pay attention to it, and re-shop it every couple of years if need be.

Paul S.:             Okay. By the fact of them, somebody re-shopping it, that’s not necessarily going to increase their rates, will it?

Matt K.:            No, absolutely not. Companies like to see that you’ve been insured, they don’t want to see you bounce around all the time, because that means they’re probably going to lose that risk in a year. But to answer your question, there’s no harm in re-shopping. I have customers that will call me each and every year to make sure that we have the best rate, that’s totally fine by me.

Paul S.:             Okay, that’s great and helpful information. To move on to investment real estate, can you talk about the differences in commercial versus residential investment real estate insurance?

Matt K.:            Yes, so kind of hard to describe the four. Commercial is going to be the five units and above, personal is going to be four and under. Coverages on that, the only differences that you’re going to see with commercial, instead of having a one hundred thousand or three hundred thousand liability limit, most of the time they’re going to include a general liability policy, which is going to include one million in liability.

A bunch of different other things that fall under that, so that might look different. Other than that, the forms are fairly similar. You just want to make sure that you have replacement cost, or if you want actual cash value, deductible, loss of rent. So those things are going to be similar, it’s just a matter of how many years you have, that sort of thing.

Paul S.:             Okay. In terms of investors who are owner occupying, they’re buying a duplex or four-unit, and they want to live in one unit. Are the insurance rates generally better for that type of situation?

Matt K.:            There’s not a clear answer for that, I mean it’s still going to be written on the same type of form. There might be some discounts being that the insurance company is able to calculate their risk, maybe a little bit more accurately. I mean, that could be a good thing or a bad thing for the customer.

But really, you just want to make sure that you’re asking those questions, make sure the agent is writing the policy correctly. So down the road, if there are any changes or let’s say the insurance company audits you and that information is inaccurate, that could then raise your rate.

Paul S.:             Okay. So I guess the answer is it depends?

Matt K.:            Yes. With a lot of insurance, it just depends, unfortunately.

Paul S.:             That’s still good to know. So let’s talk a little bit about insurance riders, I guess insurance riders applies both to regular homeowners as well as investors. What can you tell me? I guess first, let’s explain what’s an insurance rider, and why would somebody want one or need one.

Matt K.:            Yes. So with any insurance policy, there’s going to be a lot of things that are automatically included. Like if we’re talking landlord policy wind, hail, fire, that sort of thing. And then if you want to have personal property protection, let’s say you’re furnishing some of the items may be the appliances in the home can have that. Otherwise, the writers are going to look fairly similar to what you’re going to see on a typical homeowner’s insurance policy.

Or do you want water and sewage backup? Do you want replacement cost on your belongings or the roof? So those are going to look fairly similar. If the agent is asking the right questions and going over it thoroughly, there should be no question on how you want it covered. Some other things that might be on there is earthquake that’s not included; flood insurance it’s a totally separate policy, so there’s always that misconception that flood is included in the homeowners; it’s never included.

Whether it’s a landlord policy or homeowner’s policy, the way to differentiate that with water coverage is where the water is originating from. If the water originated from outside the house, that is flood. If the water is originating from inside, let’s say you have a pipe that burst, or a toilet that overflows or some pump that’s water inside the house and that’s something that could be covered either automatically or with a rider.

Paul S.:             Okay. And just look a little further into flood insurance that applies to both regular buyers and investors, but that’s also like you said this based on external factors close to a river, close to the lake. Where would somebody find out if their property falls under that, or requires flood insurance?

Matt K.:            So a lot of the times, the lender may have an idea if it’s required or not. Otherwise, just asking your insurance agent. There’s not like an automatic identification that is going to tell you. In the loan process, it will probably come up that flood insurance is required, and then at that point, the insurance agent can find out what flood zone you’re in, what kind of rate impact that’s going to have on you, and that sort of thing.

Paul S.:             And then flood insurance too is not something you provide directly, I believe that’s provided from the government, correct?

Matt K.:            Yes. So it’s a FEMA based product, but we do also have a private flood company if your loan accepts that, which can be up to 40% off of a FEMA back product, and it’s the same exact coverage.

Paul S.:             Okay. So let’s talk a little bit more about the private insurance coverage you said for flood insurance, as opposed to FEMA. That’s something you said the lender would have to allow it. Otherwise, they have to go through the government program?

Matt K.:            Yes. So I mean the laws are changing for this all the time, most of the time if it’s a Government loan, they’re not going to allow private flood insurance. But that could depend on a bunch of different factors.

So the best thing to do is just ask your lender if private flood is acceptable because if it is, that’s going to save you a ton of money. I just did one a couple of weeks ago, where FEMA wanted 1,500 bucks, and my private flood carrier came back at like 700. So that could be a big difference, especially if you have a certain down payment you need to make for the home, and just cut cost in general.

Paul S.:             That’s 1500 versus 700 is that a yearly cost?

Matt K.:            Yes, flood is always going to be a 12-month policy, just like your homeowners.

Paul S.:             Okay. Is it worth it? Let’s say somebody’s not listed as a; the property is not listed in flood zone, so they don’t require flood insurance. Is it worth it for them to maybe they happen to live behind a, there’s a small lake behind them? Is it worth it to get flood insurance for them?

Matt K.:            I think it’s at least worth having that conversation, you know everybody’s different. You know there are some customers they’re going to want all the bells and whistles, they are going to want earthquake even if you’re not even close to a fault, that sort of thing.

So it’s just having that conversation, I mean you can never be too covered. It’s never a bad idea to cover all your paces, but it’s just a matter of what the insured is willing to spend, and if they think it’s worth taking that risk or not.

Paul S.:             Okay. Most of the insurance policies we’re talking about, and I shouldn’t say most, I should say all the policies we’re talking about right now are generally applied to like long term whether you as a long term owner-occupant or as a long term investment property, where you have a one continuous tenant may be staying a year after a year or long-term leases basically.

Let’s talk a little bit about short term tenants like your Airbnb, your VRBO, I mean, are there different insurance requirements for that, different insurance policies? What would you recommend? And what have you seen for other people who are looking for that type of insurance?

Matt K.:            Yes. So honestly, I’ve ran across it a few times. The one thing you want to make sure of is most companies will either not write it, or they’ll have an endorsement done for a short-term rental. So that’s going to be a surcharge for you. Other than that, it’s going to be fairly similar. You just want to make sure if you’re going through air Airbnb or VRBO make sure what they are going to cover.

They’re going to include an insurance policy, so you don’t want to have any overlaps, we also don’t want to have any gaps in the insurance. I know Airbnb will, for example, not cover bodily injury or property damage, so that’s something that’s going to fall under your insurance policy. So it’s just making sure that you understand the verbiage. So if you do have an Airbnb home that you want to get insured, take a look at that policy, send it to your insurance agent. Have them write over it, and make sure that you’re fully covered.

Paul S.:             Okay. That’s something that you’d provide if somebody’s coming to look for a policy through you for a short term rental that you would be able to assist them with too?

Matt K.:            Yes, absolutely. I did one last week; the customer was very concerned about the pricing. He was coming from USAA; they wanted like 2,500 bucks on the year for a single-family Airbnb.

I have a great company called Berkshire Hathaway; they have a product specifically for Airbnb or VRBO. I was able to cut his price almost in half. So we definitely have products for it; off the top of my head I probably have three or four that I can quote through.

Paul S.:             Okay, great. And just to go back to your company’s footprint, Meridian, basically, are you able to offer insurance all 50 states? Are you limited anywhere?

Matt K.:            So yes, we’re not available in all 50 states, but we are available in the Tri-State as well as Tennessee, Illinois, a lot of the southeast. So if you have any questions about that, please give me a call.

That being said, I have a lot of property investors that are coming from either across the country or overseas. That is totally fine, as long as the property that they’re buying is within our scope, we can definitely accommodate.

Paul S.:             Okay, great. And what’s the best way for somebody to reach out to you if they want to get some more information?

Matt K.:            So you can reach me either by phone or email. I’m also very active on Facebook. My phone number is 513-503-1817. Or you can reach me by email that is MKincaid@Meridiancapstone.com.

Paul S.:             Okay, great. That’s all the questions I have for you today, Matt, thanks for being on.

Matt K.:            Yes, thanks for having me.

[End of Recorded Material]

Source: cincinkyrealestate.com

Who invented the index fund? A brief (true) history of index funds

Pop quiz! If I asked you, “Who invented the index fund?” what would your answer be? I’ll bet most of you don’t know and don’t care. But those who do care would probably answer, “John Bogle, founder of The Vanguard Group.” And that’s what I would have answered too until a few weeks ago.

But, it turns out, this answer is false.

Yes, Bogle founded the first publicly-available index fund. And yes, Bogle is responsible for popularizing and promoting index funds as the “common sense” investment answer for the average person. For this, he deserves much praise.

But Bogle did not invent index funds. In fact, for a long time he was opposed to the very idea of them!

John Bogle did not invent index funds

Recently, while writing the investing lesson for my upcoming Audible course about the basics of financial independence, I found myself deep down a rabbit hole. What started as a simple Google search to verify that Bogle was indeed the creator of index funds led me to a “secret history” of which I’d been completely unaware.

In this article, I’ve done my best to assemble the bits and pieces I discovered while tracking down the origins of index funds. I’m sure I’ve made some mistakes here. (If you spot an error or know of additional info that should be included, drop me a line.)

Here then, is a brief history of index funds.

What are index funds? An index fund is a low-cost, low-maintenance mutual fund designed to follow the price fluctuations of a stock-market index, such as the S&P 500. They’re an excellent choice for the average investor.

The Case for an Unmanaged Investment Company

In the January 1960 issue of the Financial Analysts Journal, Edward Renshaw and Paul Feldstein published an article entitled, “The Case for an Unmanaged Investment Company.”

The case for an unmanaged investment company

Here’s how the paper began:

“The problem of choice and supervision which originally created a need for investment companies has so mushroomed these institutions that today a case can be made for creating a new investment institution, what we have chosen to call an “unmanaged investment company” — in other words a company dedicated to the task of following a representative average.”

The fundamental problem facing individual investors in 1960 was that there were too many mutual-fund companies: over 250 of them. “Given so much choice,” the authors wrote, “it does not seem likely that the inexperienced investor or the person who lacks time and information to supervise his own portfolio will be any better able to choose a better than average portfolio of investment company stocks.”

Mutual funds (or “investment companies”) were created to make things easier for average people like you and me. They provided easy diversification, simplifying the entire investment process. Individual investors no longer had to build a portfolio of stocks. They could buy mutual fund shares instead, and the mutual-fund manager would take care of everything else. So convenient!

But with 250 funds to choose from in 1960, the paradox of choice was rearing its head once more. How could the average person know which fund to buy?

When this paper was published in 1960, there were approximately 250 mutual funds for investors to choose from. Today, there are nearly 10,000.

The solution suggested in this paper was an “unmanaged investment company”, one that didn’t try to beat the market but only tried to match it. “While investing in the Dow Jones Industrial average, for instance, would mean foregoing the possibility of doing better than average,” the authors wrote, “it would also mean tha the investor would be assured of never doing significantly worse.”

The paper also pointed out that an unmanaged fund would offer other benefits, including lower costs and psychological comfort.

The authors’ conclusion will sound familiar to anyone who has ever read an article or book praising the virtues of index funds.

“The evidence presented in this paper supports the view that the average investors in investment companies would be better off if a representative market average were followed. The perplexing question that must be raised is why has the unmanaged investment company not come into being?”

The Case for Mutual Fund Management

With the benefit of hindsight, we know that Renshaw and Feldstein were prescient. They were on to something. At the time, though, their idea seemed far-fetched. Rebuttals weren’t long in coming.

The May 1960 issue of the Financial Analysts Journal included a counter-point from John B. Armstrong, “the pen-name of a man who has spent many years in the security field and in the study and analysis of mutual funds.” Armstrong’s article — entitled “The Case for Mutual Fund Management” argued vehemently against the notion of unmanaged investment companies.

The case for mutual fund management

“Market averages can be a dangerous instrument for evaluating investment management results,” Armstrong wrote.

What’s more, he said, even if we were to grant the premise of the earlier paper — which he wasn’t prepared to do — “this argument appears to be fallacious on practical grounds.” The bookkeeping and logistics for maintaining an unmanaged mutual fund would be a nightmare. The costs would be high. And besides, the technology (in 1960) to run such a fund didn’t exist.

And besides, Armstrong said, “the idea of an ‘unmanaged fund’ has been tried before, and found unsuccessful.” In the early 1930s, a type of proto-index fund was popular for a short time (accounting for 80% of all mutual fund investments in 1931!) before being abandoned as “undesirable”.

“The careful and prudent Financial Analyst, moreover, realizes full well that investing is an art — not a science,” Armstrong concluded. For this reason — and many others — individual investors should be confident to buy into managed mutual funds.

So, just who was the author of this piece? Who was John B. Armstrong? His real name was John Bogle, and he was an assistant manager for Wellington Management Company. Bogle’s article was nominated for industry awards in 1960. People loved it.

The Secret History of Index Funds

Bogle may not have liked the idea of unmanaged investment companies, but other people did. A handful of visionaries saw the promise — but they couldn’t see how to put that promise into action. In his Investment News article about the secret history of index mutual funds, Stephen Mihm describes how the dream of an unmanaged fund became reality.

In 1964, mechanical engineer John Andrew McQuown took a job with Wells Fargo heading up the “Investment Decision Making Project”, an attempt to apply scientific principles to investing. (Remember: Just four years earlier, Bogle had written that “investing is an art — not a science”.) McQuown and his team — which included a slew of folks now famous in investing circles — spent years trying to puzzle out the science of investing. But they kept reaching dead ends.

After six years of work, the team’s biggest insight was this: Not a single professional portfolio manager could consistently beat the S&P 500.

Mihm writes:

As Mr. McQuown’s team hammered out ways of tracking the index without incurring heavy fees, another University of Chicago professor, Keith Shwayder, approached the team at Wells Fargo in the hopes they could create a portfolio that tracked the entire market. This wasn’t academic: Mr. Shwayder was part of the family that owned Samsonite Luggage, and he wanted to put $6 million of the company’s pension assets in a new index fund.

This was 1971. At first, the team at Wells Fargo crafted a fund that tracked all stocks traded on the New York Stock Exchange. This proved impractical — “a nightmare,” one team member later recalled — and eventually they created a fund that simply tracked the Standard & Poor’s 500. Two other institutional index funds popped up around this time: Batterymarch Financial Management; American National Bank. These other companies helped promote the idea of sampling: holding a selection of representative stocks in a particular index rather than every single stock.

Much to the surprise and dismay of skeptics, these early index funds worked. They did what they were designed to do. Big institutional investors such as Ford, Exxon, and AT&T began shifting pension money to index funds. But despite their promise, these new funds remained inaccessible to the average investor.

In the meantime, John Bogle had become even more enmeshed in the world of active fund management.

In a Forbes article about John Bogle’s epiphany, Rick Ferri writes that during the 1960s, Bogle bought into Go-Go investing, the aggressive pursuit of outsized gains. Eventually, he was promoted to CEO of Wellington Management as he led the company’s quest to make money through active trading.

The boom years soon passed, however, and the market sank into recession. Bogle lost his power and his position. He convinced Wellington Management to form a new company — The Vanguard Group — to handle day-to-day administrative tasks for the larger firm. In the beginning, Vanguard was explicitly not allowed to get into the mutual fund game.

About this time, Bogle dug deeper into unmanaged funds. He started to question his assumptions about the value of active management.

During the fifteen years since he’d argued “the case for mutual fund management”, Bogle had been an ardent, active fund manager. But in the mid-1970s, as he started Vanguard, he was analyzing mutual fund performance, and he came to the realization that “active funds underperformed the S&P 500 index on an average pre-tax margin by 1.5 percent. He also found that this shortfall was virtually identical to the costs incurred by fund investors during that period.”

This was Bogle’s a-ha moment.

Although Vanguard wasn’t allowed to manage its own mutual fund, Bogle found a loophole. He convinced the Wellington board to allow him to create an index fund, one that would be managed by an outside group of firms. On 31 December 1975, paperwork was filed with the S.E.C. to create the Vanguard First Index Investment Trust. Eight months later, on 31 August 1976, the world’s first public index fund was launched.

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Bogle’s Folly

At the time, most investment professionals believed index funds were a foolish mistake. In fact, the First Index Investment Trust was derisively called “Bogle’s folly”. Nearly fifty years of history have proven otherwise. Warren Buffett – perhaps the world’s greatest investor – once said, “If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle.”

In reality, Bogle’s folly was ignoring the idea of index funds — even arguing against the idea — for fifteen years. (In another article for Forbes, Rick Ferri interviewed Bogle about what he was thinking back then.)

Now, it’s perfectly possible that this “secret history” isn’t so secret, that it’s well-known among educated investors. Perhaps I’ve simply been blind to this info. It’s certainly true that I haven’t read any of Bogle’s books, so maybe he wrote about this and I simply missed it. But I don’t think so.

I do know this, however: On blogs and in the mass media, Bogle is usually touted as the “inventor” of index funds, and that simply isn’t true. That’s too bad. I think the facts — “Bogle opposed index funds, then became their greatest champion” — are more compelling than the apocryphal stories we keep parroting.

Note: I don’t doubt that I have some errors in this piece — and that I’ve left things out. If you have corrections, please let me know so that I can revise the article accordingly.

Source: getrichslowly.org

S Corp vs. LLC: Which Is Best for Your Business?

S Corp vs. LLC: Which Is Best for Your Business? – SmartAsset

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So you own a business and you’re looking to incorporate. Two of the most popular business structure are the S Corp and the LLC. Which is best for your business can depend on many factors, such as what you do for a living, your tax situation and more. We’ll walk through the key characteristics of the two, and how to decide between them.

Why Incorporation Is Important

In most cases, the best reason to incorporate is liability. When you create a corporation, you separate your personal assets from your company’s assets. If someone wants to collect a debt or, at worst, file a lawsuit, they can only do so against the company and any assets in that company’s name. In turn, your personal savings remain protected. Both LLCs and S corporations can effectively protect your home life from a downturn in your professional world.

What Is An LLC?

A limited liability company, or LLC, is a type of corporate entity. It’s one of the most basic business types, and chiefly serves to separate the assets of the business owner(s) from the business itself.

If you opt to create an LLC, you will have created an entity that exists entirely separate from yourself. Clients will do business with this entity, which will have its own assets, debts and liabilities. If someone collects a debt or sues the LLC, they cannot pass that debt on to you.

What Is An S Corporation?

An S corporation is a tax status that allows a company to pass all profits directly through to its owner(s). This allows a small business to distribute profit-based income without double taxation.

Under the standard corporate form, known as a C corporation, a company first pays its corporate income tax. It then pays its owners and workers, who in turn pay personal income tax on that salary. This works well when a company functions entirely separately from the people who own and operate it.

However, in many small businesses, owners will take the profits entirely as their personal income. This creates a problem of double taxation, because in this case a business owner’s corporate income tax and personal income tax are one and the same. An S corporation allows the company’s owners to pay taxes only once via their personal income tax forms.

S Corp vs. LLC: Similarities and Differences

It is important to note that, because one is a corporate form and the other a tax status, LLCs and S corporations can, and do, overlap. To be clear, an LLC can file for S corporation tax status. Conversely, if you have S corporation tax status, you can also incorporate as an LLC. These forms do share a number of similar features, though, including:

  • Asset Protection – Both S corps and LLCs protect your personal assets from debt, bankruptcy, legal liability and other possible losses incurred by the corporation.
  • Double Taxation – All corporate profits pass along to the owners of LLCs and S corps without incurring corporate income taxes. This helps you avoid being taxed twice.
  • Multiple Members – LLCs and S corps can each have anywhere from one to multiple members, though an S corporation caps out at 100 shareholders. Further, only U.S. citizens and legal residents can be members of an S corporation.

In practice, one of the largest differences between LLCs and S corporations lies in how they assign payment. Under a default LLC operating as a sole proprietorship/general partnership, profits and expenses pass entirely through to the taxes of the individuals involved. Each participant both deducts business expenses and claims all profits on their personal income taxes. The LLC itself does not have any tax filings.

Under an S corporation, the members assign themselves a salary that the company pays out of its operating budget. This income must be reasonable for their position and industry. Then, after the company pays all expenses, it passes along any additional profits as a distribution to its members.

Here’s an example that illustrates these differences. Sue is a freelance programmer. She currently has an LLC that she operates. Last year she made $100,000 in income and had $10,000 in business expenses. Here’s how her tax situation plays out under the two statuses:

  • Sole Proprietorship LLC – Sue would claim $100,000 of personal income on her income taxes. She would reduce her taxable income by the $10,000 in expenses she incurred, leaving her with $90,000 in taxable personal income.
  • S corporation LLC – Sue has determined that a reasonable salary is $75,000. She would report that $75,000 as earned income. Her corporation would then pay the $10,000 in expenses and pass the remaining $15,000 as a profit distribution to Sue, who would report and pay taxes on it as corporate profit income.

Operating requirements for a multi-member S corporation are also significantly more complex than they are for an LLC. An S corporation must adopt bylaws which meet IRS guidelines and must have a corporate governing body that includes a board of directors and officers.

How Taxes Affect S Corps and LLCs

Most Americans pay a FICA tax of 7.65% of their income under $132,900, encompassing contributions to both Social Security and Medicare. Their employer pays the same 7.65% on their behalf. The self-employed, however, pay both sides of this tax, creating what’s known as the “self-employment tax.” This combines the aforementioned rates to the tune of a 15.3% tax on all self-employment income beneath the $132,900 limit.

The self-employment tax applies to all pass-through income as well. It does not apply to corporate profit distributions, though. The profit distributions will likely be taxed as ordinary income, while you may be able to classify them at the lower dividend income rate. In the end, you will not pay any payroll taxes on them.

S corporation members do not pay self-employment taxes on their profit distributions either. As a result, these members usually try to minimize the income portion of their earnings in favor of profit distributions. This is entirely valid as long as your income remains within a reasonable range. If you attempt to reduce your income too much, you will likely trigger an audit.

Continuing our previous example, Sue’s LLC earned $100,000 and spent $10,000 in business expenses last year. Under the S corporation form, Sue would save herself more than $2,000 in payroll taxes. Here’s how things would shake out:

  • Sole Proprietorship – Sue will claim the $100,000 of income and the $10,000 of expenses herself. This will lead to her having $90,000 of taxable income. She will pay the 15.3% self-employment tax on all of it, leading to $13,770 in self-employment taxes.
  • S Corporation – Sue takes a salary of $75,000. Her LLC will pay $10,000 in expenses and send her $15,000 as a corporate profit distribution. Sue and her LLC will pay the full combined 15.3% tax on her salary earnings, coming to $11,475. She will pay no payroll taxes on her profit distribution.

Bottom Line

In most cases, if you do business as an individual or a partnership, you should consider forming an LLC. This corporate form is inexpensive and highly flexible. Unless you anticipate major growth involving external shareholders and outside investment in the future, an LLC is a good way to protect your personal assets.

For an individual operator, the choice to elect S corporation tax status is largely a matter of accounting. If you would save a meaningful amount of money in self-employment taxes, it is likely worth electing S corporation status.

For a partnership, consider the operating requirements of an S corporation carefully. Would it significantly affect your business to adhere to bylaws and corporate governance? Do you have few enough members, and will you likely keep that membership group small? If so, once again, consider whether an S corporation would create enough tax savings to justify the costs of filing and paperwork.

Tips for Managing Your Finances

  • In-depth budgeting is a worthwhile strategy to adopt if you’re looking to improve your long-term finances. It may, however, be difficult to build a budget if you have little to no experience doing so. To get some help, stop by SmartAsset’s budget calculator.
  • Many financial advisors specialize in financial and tax planning for business owners. You can find a financial advisor today using SmartAsset’s financial advisor matching tool. Simply fill out our short questionnaire and you’ll be matched with up to three fiduciary advisors in your area.

Photo credit: ©iStock.com/andresr, ©iStock.com/PattanaphongKhuankaew,©iStock.com/alfexe

Eric Reed Eric Reed is a freelance journalist who specializes in economics, policy and global issues, with substantial coverage of finance and personal finance. He has contributed to outlets including The Street, CNBC, Glassdoor and Consumer Reports. Eric’s work focuses on the human impact of abstract issues, emphasizing analytical journalism that helps readers more fully understand their world and their money. He has reported from more than a dozen countries, with datelines that include Sao Paolo, Brazil; Phnom Penh, Cambodia; and Athens, Greece. A former attorney, before becoming a journalist Eric worked in securities litigation and white collar criminal defense with a pro bono specialty in human trafficking issues. He graduated from the University of Michigan Law School and can be found any given Saturday in the fall cheering on his Wolverines.
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How to Add Your Business to Yelp and Optimize Your Listing

If you’re like most Internet users, you’ve used a business listing or directory website to find a restaurant, specialty store, tax preparer, or other service provider in your area.

Yelp, arguably the most popular business information directory for customer-facing services businesses, welcomes many millions of unique visitors per month. According to Expanded Ramblings, Yelp draws more than 175 million monthly visitors, with mobile traffic accounting for the majority.

Consumers use Yelp to search for service providers near them, navigating to its website or mobile app for a few minutes at a time and closing out when they’ve found what they’re looking for. But business owners have a much more intimate relationship with business directory sites like Yelp. For many small, independent outfits, business listings represent a significant source of new customers — far more than word of mouth marketing alone. If your small business doesn’t yet have a listing, it could be time to set one up.

Yelp for Business Owners: Does It Make Sense to List Your Company?

Yelp isn’t ideal for every type of business. Generally speaking, the most popular Yelp searches pertain to businesses that offer sensory experiences, such as restaurants, bars, venues, and specialized experience providers like tour companies. Searches for retailers — both independent and those tied to a larger chain — are popular as well.

Other popular Yelp categories include:

  • Hotels and travel services
  • Beauty shops and spas
  • Automotive
  • Home services, such as house cleaning, plumbing, and general contracting
  • Health and medical

Yelp also segments listed companies by location: county, municipality, and sometimes neighborhoods (mostly in bigger cities). If your business lives and dies by the number of people who walk into its physical location — for instance, you run a restaurant or retail outlet that does a large amount of business through a storefront — a business directory listing is basically mandatory.

On the other hand, if your company doesn’t have a storefront or doesn’t rely on one to drive sales — for instance, if you sell things online — then other means of driving customers to your business, such as social media marketing techniques or a listing on an e-commerce website like Etsy, are likely to offer a better payoff.

Pros of Listing Your Business on Yelp

Listing a business on Yelp has some key benefits, including legitimacy for businesses who’ve claimed their listings, high search rankings for Yelp business profiles and business owner accounts, and value for customer research.

1. Claimed Listings Confer Legitimacy

Regardless of how much effort you put into optimizing and curating it, the simple act of claiming your business directory listing can change how prospective customers see your business. On most business directories, including Yelp, unclaimed listings are plainly displayed as such. To the man or woman on the street, a highly visible prompt to claim a particular listing — which takes a matter of minutes — doesn’t inspire confidence that the listed business is well-run, or that the owner cares about courting new customers.

Although this is an admittedly subjective measure of an owner’s buy-in or a business’s quality, I know that I personally shy away from businesses with unclaimed directory listings unless they’re backed by a recognizable brand or I’m familiar with them by other means, such as word of mouth.

2. Listings Typically Rank Well in Organic Search (Good for SEO)

Although the details of popular search engines’ algorithms are proprietary and ever-changing, it’s clear that online directory listings rank highly in organic search results — the lists you see when you type a search term into the Google or Bing search bar.

The upshot of this: Unless its name can easily be confused with common or generic terms like “Tasty Pizza,” a typical business’s Yelp listings are likely to appear on the first results page of a search engine — an important point, since most searchers never make it to subsequent results pages. And because Yelp is a well-known and ostensibly unbiased source of information, searchers who want to get the unvarnished truth on a given business are likely to click on the results for its listings.

3. Consumers Rely Heavily on Directory Listings for Research

Despite a recent study reported by PCMag that found roughly 40% of online reviews to be bogus, 60% of consumers consider online review sites as useful as recommendations from real-life acquaintances, according to a 2017 ReportLinker survey. In an increasingly jaded world, that’s a pretty high mark — and a strong case for creating and maintaining listings on popular directory sites.

Cons of Listing Your Business on Yelp

Listing your business on Yelp does have some drawbacks, including a significant time component, limited control over reviews, and the potential for abuse.

1. Maintaining Your Business Profile Takes Time and Resources

Claiming or creating a business listing doesn’t take much time or effort. You can handle either in a spare moment.

However, optimizing and maintaining your listing is not so easy. Even free activities such as uploading photos, analyzing customer data, and responding to reviews all take time that you likely don’t have as a busy entrepreneur. If you have other social media accounts or an online store, your digital responsibilities could become overwhelming, diverting your attention from more immediate business needs.

One solution is to hire a part- or full-time marketing employee or social media manager, but that requires a new addition to the payroll — not always a realistic proposition for cash-poor small business owners. Another option is to retain an outside firm to handle your digital marketing needs, although that can be just as expensive as hiring a part-time employee.

If you currently lack the time or resources to produce a first-rate business directory profile, there’s no shame in concluding that it’s better to wait until you do have those luxuries. If you can’t do it right, don’t feel pressured to do it at all.

2. May Not Display All Users’ Yelp Reviews (or Any at All)

In the late 2000s and early 2010s, some online business directories — particularly Yelp — took lots of blowback for failing to do their part to contain the untold millions of fake reviews spreading across the Internet. Fake directory reviews came in several different flavors, but it was particularly common for listed businesses to purchase positive reviews — typically with gushing praise and the highest possible ratings — for their own listings, or post positive reviews themselves using dummy accounts. In competitive markets, less scrupulous companies likewise had no qualms about posting fake negative reviews on competitors’ listings.

Although they haven’t totally eradicated fake reviews, online directory sites have definitely cracked down on the practice. In fact, the crackdown has been so good that some legitimate reviews don’t make it through the directories’ quality filters, which are controlled by proprietary algorithms similar to those used by search engines.

If you want the opportunity to see — and ensure that your customers see — every review of your business, good or bad, this is a big drawback. And although the particulars of directories’ visibility-controlling algorithms aren’t public, one can envision an algorithm deciding that an overly enthusiastic but legitimate positive review is a fake while allowing a tepid review to be seen.

3. Directory Listings Contain Sensitive Information

If you need your customers to come to your physical place of business, they need to know where it’s located and how to contact it. A restaurant can’t survive if no one’s coming in to eat or calling to order takeout.

On the other hand, there are times when it’s better to conceal your business location, and possibly contact information, from the public. For instance, say you provide white-collar services, such as accounting or legal advice, to local businesses — but you typically visit with clients at their offices and don’t want them to know you work out of a home office or coworking hub. Listing your home address as your business address reveals where you live, while listing a coworking space can lead judgmental clients or your competitors to conclude that you can’t afford a “real” office.

Note that if an unclaimed listing already exists for your business, you may need to claim it and edit out sensitive information or request its removal altogether.

4. Your Listing Could Attract Abuse

Even if you’re not paranoid about people knowing where you live or looking down on you for basing your company out of a coworking space, there’s another reason to eschew a public business directory listing: the prospect that your listing could become a venue for abusive or hateful reviews.

Because business directory sites allow rank-and-file Internet users to post reviews on a given business’s listing without proving that they’ve actually interacted with the company in real life, it’s relatively easy to organize a negative publicity campaign utilizing Yelp or another directory site that permits user reviews. (Directories occasionally step in to delete or moderate obscene or threatening reviews, particularly in response to user flags, but you shouldn’t bank on this to single-handedly keep vitriolic reviews off your listing.)

These negative campaigns typically center around a major service gaffe or prominent public support for a controversial political position. A great example: In early 2015, the owners of a small-town Indiana pizzeria called Memories Pizza made headlines when they said they would follow the letter of the state’s recently passed Religious Freedom Restoration Act, which many observers interpreted as giving businesses wide latitude to discriminate on the basis of sexual orientation. The ensuing backlash saw thousands of sarcastic, occasionally obscene comments posted on Memories Pizza’s website. The Indianapolis Star reported that the shop closed shortly thereafter, with the owners citing safety concerns.

In the past, lower-profile incidents of a similar nature have hit businesses expressing opposition to state minimum wage increases or support for creationism and intelligent design. To be fair, some argue that the old saying, “All press is good press,” applies here, as negative directory campaigns sometimes spark a backlash that pays off for the affected business. It’s worth noting that, as reported by Forbes, Memories Pizza raised more than $800,000 in a GoFundMe crowdfunding campaign in the four days following its closure.


How to Claim or Create Your Yelp Listing

Yelp uses publicly available and user-submitted information to generate listings for operational businesses. If you’ve been open for some time, there’s a good chance you’re already in Yelp’s database. Yelp allows the legitimate owners of such a business to “claim” their existing profile.

Claiming your profile provides certain privileges:

  • Updating Listing Information. You can edit critical information about your business, including its physical address, phone number, business hours, and website address. This is important because Yelp doesn’t guarantee that its unclaimed business listings are accurate.
  • Adding Photos and Links. You can upload photos of your storefront, merchandise, and the inside of your business. This is great for restaurant owners who want to show off tasty-looking menu items, or service providers who want to display photos of a van or truck bearing a distinctive logo, which users are more likely to recognize than a faceless storefront or generic uniform.
  • Interacting With Reviewers. Claimed profile owners can respond to user-generated reviews, either by sending the user a private message through Yelp’s system or making a public post on the comments feed. This is particularly useful for owners who want to address negative feedback from users and contain issues that could hurt business. Note that you can’t edit or delete negative reviews, which might call Yelp’s objectivity into question, but you can respond to them.
  • User Views and Leads. Yelp tracks your listing’s page views and displays this information to verified business owners. It also creates Customer Leads, which provide hints about how customers are interacting with your business. Data sources for Customer Leads include:
    • Mobile check-ins
    • Mobile calls made directly to your business using Yelp’s on-site click-to-call feature
    • Map views
    • Click-throughs from your Yelp listing to your company website
    • User-uploaded photos on your business page
    • Bookmarks placed on your listing using Yelp’s bookmark feature

Claiming an Existing Business Listing

To get started, click Yelp’s “Claim Your Listing” button, then type in your exact business name and city. This takes you to a results page that displays similarly named businesses nearby and indicates whether they’ve been claimed. If your business is listed, it should say that it hasn’t been claimed.

To claim your listing, you need to create a Yelp account with your first name, last name, email address, and password. Make sure the phone number on your listing is accurate, then click “Call Me Now.” This prompts Yelp to robo-call the listed business number with a unique verification code.

Once you receive that code, you can enter it into the proper field and start editing your listing. If you’re unable to complete the phone verification process for any reason, you can also manually verify your identity as the business owner by emailing Yelp’s support team.

Creating a New Business Listing

If your business doesn’t have an existing listing to claim, you need to create one. At the bottom of the business search results page, click the “Add a Business” button and enter as much information as possible into the fields on the next screen: your business name, exact address, phone number, and website at a minimum.

After you submit this information, it takes Yelp some time — usually no more than two business days — to verify that the business exists and add it to its listings. Once added, you can search for it as described and claim the listing as your own.


How to Optimize Your Yelp Listing

Claiming or creating a Yelp listing is an important first step. However, building a top-notch Yelp presence takes time and effort.

These tips and resources are useful as you work to set your listing apart from your competitors’:

1. Fill Out Your Profile Completely

The more complete your listing is, the better it looks to Yelp’s internal algorithm — and the higher it’s likely to appear on Yelp’s search results pages. There’s no reason not to fill out your profile completely.

2. Use Google Keyword Planner or a Similar Tool

Yelp listings are visible to Google and other search engines, so it pays to use a keyword planning tool — such as Google Keyword Planner, which requires a free Google AdWords account to use — to identify keywords that relate to your company.

For instance, if you specialize in Neapolitan-style pizza and discover that your company website ranks highly for the term “Neapolitan pizza,” make sure that keyword appears at least once in your business listing.

3. Add Lots of Photos

Photos breathe life into your Yelp listing and boost customer engagement. An internal Yelp study found that consumers linger on photo-enhanced Yelp pages for two and a half times as long than on pages with no photos.

Photos are especially useful for showing off your logo — particularly if it’s already plastered on your company’s vans or outdoor advertising properties, and thus recognizable to prospective customers — as well as for highlighting particular products, especially food. If your business is open to the public, include pictures of its interior and outdoor seating areas to give visitors a sense of what to look forward to.

4. Solicit and Respond to Customer Reviews

Yelp frowns on businesses that court reviews by giving away free stuff or offering special deals to those who post positive reviews — it sees this behavior as a form of manipulation. However, you can skirt this prohibition and stay in Yelp’s good graces by placing the Yelp logo in a visible location in your store (such as at checkout or on a menu), linking to your Yelp page from your company website, and straight-up asking for reviews with no strings attached.

Separately, be sure to respond to detailed, thoughtful reviews, whether they’re good or bad. It’s especially important to respond to negative feedback, which shows other page visitors that you’re willing to address service issues and other problems. Just remember to follow social media etiquette best practices at all times.

5. Try Yelp Deals and Gift Certificates

Yelp Deals and Gift Certificates can help you monetize your Yelp listing and generate buzz around your business. Like Groupons and other social deals, both offer heavy discounts on transactions with the issuing business. Yelp Deals focus on discounts for specific local services — for instance, “20% off a haircut-and-shave package.” Yelp Gift Certificates offer across-the-board discounts — for example, “$20 in merchandise for $10.”

In both cases, Yelp takes a cut of the proceeds: 30% of face value for Deals and 10% of face value for Gift Certificates, subject to change with company policy.

6. Consider Buying Ads

If you can afford another line item in your marketing budget, consider buying ad space on Yelp. Yelp ads appear above the first non-promoted listing in Yelp’s internal search results pages, similar to the paid search ads you see on Google and other search engines.

Although they’re clearly marked “Ad,” they’re highly visible and appear only with relevant search terms, so they’re great for attracting people actively searching for what you have to offer. And because they effectively give you priority placement over competitors, they’re great if you operate in a crowded market.

Costs vary widely depending on your location and industry, but expect to spend at least $50 per month for a high-visibility ad campaign.


Final Word

Yelp isn’t the only business listing site worth looking into. There are dozens of other sites that could get your company’s name in front of potential customers. Listings on some of these sites are free to claim, while others require a one-time or monthly fee. Each has its own set of benefits and drawbacks.

Rather than spend significant amounts of time and marketing dollars going after them all, take a weekend or evening to research the options that work best for your business’s needs. Don’t be afraid to talk to other business owners in your industry, even if you’d normally be reluctant to share trade secrets with them. After all, with everything else you need to keep track of, the last thing you need is to make an investment with little to no chance of paying off.

Source: moneycrashers.com

How to Get a Virtual Internship

This is not a great time to be looking for career experience. Industries are suffering, opportunities are scarce and most people are working from home. But if you’re in need of an internship, there are still plenty of options to work virtually – if you know how to sniff them out.
Here’s what you need to know in order to find a virtual internship: where to look, who to talk to, and how to make sure your application stands out from the competition.

Tips for Getting a Virtual Internship

Before you start applying for internships, you need to have the appropriate documents. Here are the most important.

Draft a Resume

Students who don’t already have a resume can find free resume templates through Google Docs and Microsoft Word. These templates have clean designs and are easy to edit.

If you want something more unique, you can buy a template on Etsy. Choose a template that you can easily edit in Microsoft Word or Google Docs. If you’re applying for internships in a creative field like graphic design or advertising, pick a template that has more flair and shows your personality.

When writing your resume, focus on the skills you’ve learned and your accomplishments. If you were a waitress at Waffle House (like I was for a summer), mention how it taught you multitasking and organizational skills.

Create a LinkedIn profile and start connecting with people you know. Ask past employers for recommendations and to endorse you for specific skills like Photoshop or Excel.

Work on a Cover Letter

Some internships will require a cover letter. A cover letter should express the value you’ll bring to the company, like how your interests and skills fit with the organization and why you would be a good addition.

If you’re submitting a cover letter for an online application, make sure to use any keywords mentioned in the job description. Some companies use software that filters out cover letters missing these keywords.

Have a parent or adult mentor look over both your resume and cover letter. They can offer you advice on how to phrase specific ideas and remind you of jobs, awards, and other accomplishments you’ve forgotten about.

Where to Find a Virtual Internship

Once you’ve created a resume and basic cover letter, you can start applying. Here are the best places to find a virtual internship.

Talk to Your College

The first place to look is your college career center. Many large companies have direct relationships with universities and accept a certain number of interns from there every year.

Contact the university career center and ask them about internship opportunities. If you already have a declared major, your department may also have its own career counselor who can help. They may have more personal relationships with hiring managers and internship recruiters.

Sometimes colleges have their own internship and job boards, but it still helps to talk to a counselor directly. They may have more resources and can answer your specific questions.

Even though the pandemic has changed how colleges operate, some are still holding virtual career fairs. You’ll likely have to register in advance and choose a specific time slot, so look into these options as soon as possible.

Make sure to follow up regularly if you don’t hear back from the career counselor. They may be busy, and your emails can get lost in the shuffle. Don’t feel bad about reaching out multiple times- this is part of what you pay for as a student and you’re entitled to their help.

Contact People You Already Know

If you’ve had internships before, contact people from those companies and ask if they need help. It’s much easier to get an internship when you already know the people in charge – especially if you made a good impression during your tenure.

It doesn’t matter if the people you worked with have different jobs now. They may still work in a similar industry and need an intern. Make a list of where you’ve worked and all the people you remember. If you’re having trouble remembering names, go to the company’s LinkedIn page to jog your memory and find their contact information.

After you’ve contacted them, reach out to any professors you know who still have direct ties to the industry. They can forward your information or send you links to opportunities they’ve seen.

Don’t be afraid to contact people at companies where you turned down an internship position. Most people don’t take that personally and may still have positive memories of you – plus, getting a previous internship offer from a company indicates that you’re probably a good fit.

If you’re reaching out to professors you haven’t talked to in a while, remind them what class of theirs you took and include a copy of your resume. This will make it easier for them to forward the email to any prospects.

Take your time when crafting emails to industry contacts. If you write an email with typos and grammar mistakes, your email may be deleted immediately. This is especially true if you’re contacting someone you don’t know. They may receive dozens of emails from students like you and not have time to respond to them all.

Look at Job Sites

If you’ve reached out to your networking contacts with no luck, it’s time to look for a virtual internship on a job site. Job sites should be the last place you look for a virtual internship because it’s harder to stand out among a sea of candidates.

Here are some of the best sites and apps to use:

Remember not to discount an internship if there’s no mention that the job will be remote. Some listings may be outdated and not reflect the current situation.

When you apply, check the company’s website and LinkedIn profile to see if you have any personal connections. Having someone in common can help get your application into the right hands.

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