College students obviously have busy schedules with classes, assignments, social lives, and extracurricular activities, but many students also need to find the time to make some money.
During the 2019-2020 academic year, the cost for the average college student was $30,050 (including tuition, fees, room, and board) according to EducationData.org.
Many college students have part-time jobs in order to cover part of that cost, but starting a business is another way to make money. Starting your own business may not offer the same guaranteed income that you would get from a job with an hourly rate, but there are some significant benefits, including:
- The opportunity to pursue something that you enjoy.
- The possibility to gain valuable experience that can help you after graduation.
- The chance to grow a business that may turn into a full-time income someday.
- The potential to earn more than you could make with the average part-time job.
With those benefits in mind, college can be a great time to start a business.
Not all businesses are equally suited for college students. Ideally, the business should be free or very inexpensive to start, because the last thing college students need is more debt. All of the business ideas covered in this article could be started with very little investment, and they could also be run part-time while you’re taking classes.
Student to CEO started a social media marketing business as a 19-year-old college student. Ashley continued to grow the business throughout her time in college and after graduating in 2019. Ashley jumped into running the business full-time.
Because of the combination of high demand and excellent income potential, this is one of the best business opportunities for college students.
2. Virtual Assistant
Another service-related business that has a very strong demand right now is to work as a virtual assistant. You could become a virtual assistant by working through a website like Fancy Hands, but you’ll have much higher income potential if you start your own business.
As a virtual assistant (VA), you could offer a wide variety of services like:
- Moderating online forums or Facebook Groups
- Providing customer service
- Managing social profiles
- Managing a blog
- Setting up appointments
- And much more
You could take a general approach and offer a very wide range of services, or you could specialize in a particular aspect. Specializing may allow you to charge a higher hourly rate, but getting clients is a bit easier with a generalized approach.
If you’re looking to get started, check out 30 Days or Less to Virtual Assistant Success.
One of the most flexible business opportunities is to start a blog. Not only can you work whenever and wherever you want, but you can also choose the topics that you want to cover on your blog.
Unlike the service-related businesses that were mentioned so far, blogging is a business opportunity that will require some patience, because you’re unlikely to start making money right away. If you’re in a position where you’re able to put in the work without seeing immediate results, blogging can be a great business.
Blogging offers truly unlimited income potential. Some bloggers are able to earn five or six figures per month by working on something that they enjoy.
There are many different ways to make money from a blog, with the most common methods including:
- Affiliate programs (getting paid to promote products or services from other companies)
- Publishing sponsored content
- Offering a service
- Selling a product
If your goal is to make money now, consider other options instead of blogging. But if your goal is to start a business that may be able to provide a full-time income by the time you graduate, blogging could be an excellent choice.
4. Freelance Writer
If you enjoy writing but you’d rather work for clients than try to build your own successful blog, working as a freelance writer is an option that you should consider.
As a freelance writer, you could be a generalist and cover just about any topic, or you could specialize in a particular industry or topic. Specializing could give you higher earning potential, but it may be harder to find clients when you’re just starting out.
Freelance writing is one of my favorite business opportunities for a number of reasons:
- You can get started right away and you’ll be making money as soon as you land your first client.
- It’s possible to get started with $0 in expenses.
- There are plenty of opportunities for beginners.
- There are also plenty of higher-paying gigs for more seasoned writers.
- It’s very possible to earn an excellent hourly rate (although you’ll typically be paid per word or per project).
- Demand for the work is likely to remain strong, due to the vast amount of content being published online everyday.
It’s also a totally flexible business. You can work the hours that suit your schedule and scale up or down depending on the amount of time that you’re able to dedicate to the business. It’s definitely possible to work as a freelance writer part-time in college and then transition to full-time by picking up a few more clients (or by doing more work for the clients you already have.
To get started check out Freelance Writing Success.
Another business opportunity for those who like to write is to become a self-published author. Thanks to platforms like Amazon’s Kindle Direct Publishing (KDP), anyone can become an author.
Through KDP, you can write and sell e-books and paperbacks that are printed on demand, which means you won’t need to invest money in large runs of printed books.
Amazon obviously offers a massive platform that makes it possible to reach millions of book readers. You can write and sell books in many different genres, so the possibilities are virtually limitless.
Becoming a self-published author is similar to blogging in the fact that you’ll need to be willing to put in a lot of work before you really start to make a serious income.
So far we’ve looked at several business opportunities that involve creating written content (blogger, freelance writer, and author). A similar opportunity exists for those who want to create video content, and the demand for online video content is growing at an incredible pace.
YouTube is obviously the #1 platform for video content, and anyone can start a YouTube channel in effort to capitalize on the opportunity.
If you look at successful YouTube channels, there is a great deal of variety. They may be educational, entertaining, funny, or just straight-up weird (I’m constantly amazed by the YouTube videos that my kids find).
This is another business opportunity that offers high income potential but requires some time and patience to build. The YouTube Partner Program, YouTube’s advertising program, requires you to have at 1,000 subscribers and at least 4,000 watch hours in order to make money from advertising.
Podcasting is another type of content-related business, focusing on audio content (although some podcasts are also available in video format). Although podcasting has been popular for several years, it’s still a much more wide-open market as compared to blogging.
You could start a podcast on a topic of your choice and make money through:
- Sponsorships and advertisements
- Affiliate programs
- Creating and selling your own products
Just like blogging or starting a YouTube channel, starting a podcast would require you to put in the time to build your audience before you’re able to earn a significant income from it.
One of the interesting benefits of podcasting is that you may be able to build a very strong network. Podcasts often rely on guest interviews for content, and there are thousands of people who are actively looking for spots to appear on podcasts as a guest. Podcasters are able to meet a lot of people and make a lot of connections. As a college student, this could be extremely valuable to you if your podcast is related to the field that you plan to work in after graduation.
One of the most practical ways to make money as a college student is to become a tutor. If you’re strong in a particular subject, you can tutor other students in your class that may be struggling, or students who are a year or so behind you. You could also tutor high school (or younger) students.
As a tutor, you can earn a nice hourly rate for sharing the knowledge that you already have. There are no costs to start the business, and you can start making money as soon as you have your first client.
If you have some photography skills, starting a photography business is a natural choice, and there are several different ways that you could make money as a photographer, including:
- Taking portraits or family photos for clients in your local area
- Selling your photos at stock photography sites like Shutterstock
- Becoming a contributor at Vecteezy and giving away free photos (you get paid based on number of downloads)
- Writing for online publications like photography blogs
- Creating and selling digital products for photographers (like Lightroom Presets)
- Becoming an Instagram influencer (and selling sponsorships)
A photography business would be ideal for students who are studying something creative like art, design, or photography. It’s also the type of business that you could start part-time in college and grow to full-time after graduation.
10. Graphic Designer
Starting a business as a graphic designer is a great opportunity for those that have the right skillset. There is plenty of work available and sites like Fiverr make it possible to get started relatively quickly.
Of course, this would be an ideal business for students who are studying design, but anyone with some design skills could make it work. There are plenty of small projects for clients like designing images and graphics to be used with blog posts or social media posts.
Like several of the other opportunities mentioned already, a graphic design business is something that you could do part-time through college and then turn into a full-time business later.
11. Web Designer
Much like graphic design, web design is a skill that’s needed by many businesses, and you can make good money if you’re able to deliver for your clients.
Web design has changed a lot over the past decade. Today, many web designers are using platforms that require little-to-no coding to create custom websites for clients. You could use pre-made WordPress themes or plugins that give you customization options without the need to code.
Of course, if you’re able to code a website, that’s great. But if you’re not able to code, that doesn’t mean that you can’t work as a web designer.
Take some time to get familiar with a particular WordPress theme or drag-and-drop builder plugin and you’ll be able to meet the needs of most small businesses.
12. App Developer
If you have some coding skills, becoming an app developer is an excellent option. You could either develop mobile apps for clients, or start your own app in attempt to grow it as your business.
Coding skills are highly valuable, and the demand is likely to remain strong for the foreseeable future.
13. Dog Walker
Like many other service-related businesses, becoming a dog walker allows you to start making money right away. You can either create a profile on Rover or find clients in your local area on your own.
In many ways, becoming a dog walker is an ideal opportunity for college students:
- You can start making money quickly
- Decent average hourly rate
- Flexible schedule since appointments can be scheduled around your classes
- Lots of potential clients
- Doesn’t require any experience or specific skills
14. T-Shirt Designer
For those who are creative, starting a t-shirt business may be an ideal opportunity. You could use a platform like Merch by Amazon or Printify to sell your t-shirt designs with a print-on-demand business.
A Print-on-demand business allows you to get started without the need to purchase inventory. You’ll upload your designs and the shirts will be printed as they are ordered.
This is a business model that will require some time and patience to build. You might not start making money right away, but the income potential is there if you have a long-term approach.
A college campus with thousands of students can be an ideal place to start and grow your own t-shirt business. Get some friends to wear your shirts and start to build some brand recognition and you may find that sales start coming quickly.
If you’re interested in starting and growing an online business, e-commerce is an excellent option. E-commerce has never been more popular than it is today with millions of people not wanting to risk getting sick by shopping in stores.
You can sell just about anything through your e-commerce store, and you can also take advantage of existing platforms that allow you to launch a business very quickly. Amazon’s FBA program is an excellent option because Amazon will handle all of the order fulfillment for you, which means you won’t need to pack boxes or run to the post office every day.
Aside from selling on Amazon, you could use a platform like Shopify to create your own e-commerce website without the need to hire a designer or developer.
You might assume that an e-commerce business would require you to store your own inventory, which would not be ideal if you’re living in a college dorm room. But there are many warehousing businesses that receive and store your inventory for a relative low cost.
16. Book Reseller
Every college student knows that textbooks can be very costly. The best way to reduce the amount that you spend on textbooks is to buy used books from other students.
Most students are eager to sell their old textbooks because once the class is over, they’ll probably never use the textbook again.
You could start a business buying and reselling textbooks. There are probably some bookstores on or near campus that already do this, but you’ll be able to offer better prices thanks to lower overhead costs.
This business does require some investment in order to buy the books, but it’s possible to get started for a minimal amount and then grow the business slowly by reinvesting all of the money that you’re making. Having some money to invest when you get started will allow you to grow faster.
College students who have musical abilities may choose to turn those skills into a money-making opportunity. You could make money by performing, by offering lessons, or even by creating music and selling it online.
Some of the other opportunities on this list are likely to offer better income potential, but this could be a good choice for someone who plans to pursue a career in music after college.
18. Personal Trainer
Are you in the gym every day taking care of your own body? If so, you could probably make some money by using your knowledge and experience to help others as a personal trainer.
It’s possible to make some money by working as a model in your spare time. You could be working for a photographer who is taking stock photos to sell online, for photos that will be used in advertising, or any number of other things.
To get started, you could use a site like Model Mayhem or advertise your services on Craigslist. You can also build up your profile on Instagram or other platforms that can provide some exposure.
If you’re looking for a business that you can start quickly with no particular skills or experience, flipping could be a good option. It involves going to yard sales, flea markets, auctions, or other places where you can buy things for very low prices, and then reselling them for a profit. You might sell on eBay or the Facebook Marketplace to get higher prices than what you’d be able to get at a yard sale.
This is a relatively easy business that anyone can learn. As you get more experience, you’ll have a better idea of the types of items that are likely to make a profit, as well as how much you should expect to make from an item. To get started, you can refer to this list of the easiest things to flip for profit.
This free workshop will show you how to get started in 14-days or less: Flea Market Flipper
21. House Cleaner
Another business that can be started with no particular skills or experience is cleaning houses. You can schedule clients around your other commitments, so it’s a very flexible opportunity that can be done part-time.
As is the case with other service-related businesses, you can start making money as soon as you land your first client. Finding a client is usually not that difficult. Talk to everyone in your network to let them know that you’re looking for clients, post an ad on Craigslist, put your contact info on bulletin boards in your local area, or use a website like Care.com to create a profile.
22. Child Care Provider
Child care or babysitting is an ideal part-time opportunity. You can find some regular clients that need help on a consistent basis and work to grow your business by word-of-mouth. It’s not the highest-paying opportunity covered in this article, but there is a lot of work available.
Build Your Own Business As A College Student To Earn Extra Income
If you’re a college student and you’re looking to make some money, consider starting a business from home rather than settling for a low-paying part-time job.
Starting a business may not be the right fit in every situation, but consider the options covered in this article and see if one of them might be the right fit for you.
Table of Contents
biggest reason why you should start a blogyet?
I hope this list of income-earning blogs inspires you and proves you can make money online through blogging.
15. Making Sense of Cents
Founder – Michelle Schroeder-Gardner
Income – $146,498 per month.
Michelle Schroeder-Gardner started Making Sense of Cents to “help improve my finances, keep track of my progress and to help readers improve their finances along the way.”
Well, let’s see — how has Schroeder-Gardner done in these areas?
She’s certainly improved her finances, paying off over $38,000 in student loan debt in just 7 months while growing the site’s revenue year-over-year.
Schroeder-Gardner has transparently tracked her progress in her popular monthly income reports. She says the reports act as a journal for her and keeps her accountable, while also showing others that side income is possible.
And she’s also helping others with their finances by publishing thousands of how-to articles about earning more, saving more, and becoming financially fit.
Making Sense of Cents’ primary income comes from affiliate marketing. You can see a complete breakdown of this profitable blog’s earnings here.
#14. Smart Passive Income
Founder – Pat Flynn
Income – $152,276 per month.
Smart Passive Income (SPI) founder Pat Flynn is a beacon of light in the sometimes dark and shady internet marketing space.
Calling himself a “crash test dummy of online business,” Flynn transparently shows what’s working and what isn’t working in his business.
His site details his online business experiments and gives readers actionable blueprints to follow and outlines mistakes to avoid.
Flynn didn’t invent the online income report, but he certainly popularized them. He’s been publishing monthly income reports on the blog since 2008, detailing his income sources, revenue figures, as well as his expenses. It’s still one of the most trafficked pages on the site.
Flynn is a great example of a blogger who has successfully branched out into other areas as well.
In 2010, Flynn launched the Smart Passive Income Podcast which is routinely in iTunes top 10 Business podcasts. To date, the show has been downloaded an impressive 33 million times.
He also broadcasts Ask Pat, a Q and A online business podcast, and SPI TV for visual learners.
Flynn is now a Wall Street Journal best-selling author with 2016’s release of Will It Fly?.
And while his individual success has been plentiful and hard-earned, Flynn gives back by serving on the board of the non-profit Pencils of Promise, helping to build new schools for children in underprivileged regions around the world.
SPI’s primary income comes from affiliate marketing, with other earnings from podcast sponsorship and products.
Founder – Gina Trapani
Income – $154,000 per month
Lifehacker was founded in 2005 by Gina Trapani as part of the Gawker Media network.
From the start, Trapani acted as the sole contributor, writing 8 articles a day. Talk about blogging like a boss!
She impressively launched the site with an exclusive sponsorship from Sony, rumored to be 3 months for $75,000. Yeah, she’s a boss.
Lifehacker eventually added other contributors and the blog continued to grow in popularity.
As its motto claims, the site’s content is about “tips, tricks and downloads for getting things done.”
Trapani moved on from the company in 2009, and Nick Denton has run it ever since.
The site still churns out 18 articles a day, all designed to make you more productive.
Lifehacker earns its most of its revenue from advertising and it’s been one of the top-earning blogs since it’s inception.
#12. Timothy Sykes
Founder – Timothy Sykes
Income – $165,000 per month
Timothy Sykes is a multimillionaire stock trader who famously earned $4 million while day trading in college.
As a high school student, Sykes took $12,415 of his bar mitzvah gift money and turned it into $1.65 million by day trading penny stocks.
Not stopping there, Sykes has created a hedge fund and starred in the television program Wall Street Warriors.
These days, Sykes documents his trades and strategy on his popular blog, TimothySykes.com. His top-earning blog offers a Millionaire Challenge and a successful subscription service where users can get real-time trading alerts and access a vast library of trading videos.
Founder – Collis Ta’eed, Cyan Ta’eed and Jun Rung
Income – $175,000 per month
Collis Ta’eed, Cyan Ta’eed and Jun Rung founded Tut+ as a modest blog with tutorials on freelancing and Photoshop.
The site ultimately grew into a network of 15 educational blogs, helping people learn profitable online skills, from coding to videography.
At the center of it all remains Tuts+. In 2014, the group combined all 16 blogs into one central hub called Envato Tuts+.
Envato Tuts+ Premium, a subscription-based membership area offering video courses and ebooks, is the primary source of the site’s income.
You can still find plenty of free content to learn creative skills and yes, they still have tutorials on freelancing and Photoshop.
Tuts+ is one of my favorite blogs and it’s inspiring to know it started as a hobby and developed naturally and organically into one of the highest-earning blogs online.
#10. Smashing Magazine
Founder – Sven Lennartz and Vitaly Friedman
Income – $215,000 per month
Smashing Magazine is the superb creation of Sven Lennartz and Vitaly Friedman.
The blog debuted in 2006 with the goal of helping people with web design and web development interests.
Today, Smashing Magazine is a go-to site for anyone looking to acquire these lucrative skills, with an enormous amount of informative and actionable content.
Not surprisingly, the blog receives 5 million page views a month.
The site now hosts frequent web development conferences and full-day workshops all over the world, to help both professionals and amateurs improve their craft.
This top earning blog’s main income comes from their membership area, where users can learn from an impressive number of tutorials covering everything from coding, web design, mobile app development, UX design, graphics and WordPress.
Founder – John Lee Dumas
Income – $223,000 per month
I’m convinced John Lee Dumas never sleeps.
He operates EOFire.com, short for Entrepreneurs on Fire, delivers a daily business podcast, and in recent years has published two best-selling journals — The Freedom Journal and The Mastery Journal.
But his bread and butter is the EOFire podcast, which is fantastic. In 2012, he noticed none of his favorite podcasts were podcasting daily, leaving him wanting more. So he launched his daily podcast interviewing entrepreneurs, and the rest, as they say, is history.
JLD, as he’s affectionately known, has now interviewed over 1600 entrepreneurs, including Tim Ferriss, Barbara Corcoran, Seth Godin and Gary Vaynerchuk.
In 2013, EOFire was named Best of iTunes.
His journals wrote the book (no pun intended) on how to run a successful crowdsourcing campaign. And through a partnership with Pencils of Promise, Dumas is parlaying the success of his journals into the creation of schools in underprivileged countries. You can see one of the schools Dumas made possible here.
EOFire earned a gross income of $595,936 in February of 2016. That’s an incredible feat for one month and well-deserved for JLD.
It’s always good to see good people doing good work and succeeding.
Founder – Peter Rojas
Income – $325,000 per month
Peter Rojas is so awesome he’s on this list twice.
Rojas created Gizmodo to cover technology, entertainment, politics, science and science fiction.
Gizmodo launched in 2002 as part of the Gawker Media network run by Nick Denton with Rojas as Editor in Chief. The blog quickly grew in popularity by partnering with a variety of international firms to deliver translated versions of its content in Europe.
When you visit the site’s home page, one of the first things you notice is an above-the-fold banner that is larger than most. As you scroll down, you’ll find Gizmodo does a great job of showing a lot of content with only a couple of display ads along the side, with one of them being the same advertiser found at the top of the page. When you finally scroll past all the content (there’s a lot!) and reach the bottom of the page, you’ll find another large banner just above the footer, and yes, the advertiser is the same as in the other two spots.
Gizmodo’s home page has a great balance of being heavily content-focused but still being able to make a tidy profit with ads. The ads are unobtrusive but still get noticed, and because of the repetition, the advertiser gets noticed too. It’s a win-win advertising model for other sites to emulate.
#7. Perez Hilton
Founder – Perez Hilton
Income – $575,000 per month
Perez Hilton is a great example of a successful blogger who capitalized on other opportunities outside of blogging. He’s also a television personality, nationally syndicated host of Radio Perez, and author of a children’s book.
But what he’s most famous for is his celebrity gossip blog PerezHilton.com. Millions visit his site every day to revel in his brand of snarky gossip entertainment.
Hilton, born Mario Armondo Lavandeira Jr, started his blog as a hobby and decided to focus on Hollywood “because it was something I was inherently curious about, and fascinated with. And, let’s face it, celebrities — a lot of them — are crazy.”
This profitable blog earns its revenue from advertising banners on the site.
Founder – Brian Clark
Income – $1,000,000 per month
With Copyblogger, Brian Clark created an audience-focused content marketing machine.
In fact, Forbes recently called it “the most influential content marketing blog in the world.”
Copyblogger has been helping people write better, sell more, and get more traffic since 2006.
The site’s original tagline was “Internet Marketing For Smart People.” In other words, they’re not selling snake oil and get rich quick schemes.
Now the tagline is “Words That Work” and boy, do they ever. Clark and his team are outstanding at writing copy.
When I read they’re sales copy, I’m always compelled to buy. In fact, this site operates on their Genesis Framework and a StudioPress blog theme.
Based on their audience research and communication, they’ve strategically added tools and platforms to help content marketers and digital entrepreneurs grow their businesses.
Founder – Pete Cashmore
Income – $2,000,000 per month
Mashable was started in 2005 by Pete Cashmore, a 19-year-old who still lived at home with his parents in Scotland.
He began by documenting the latest news about social media and emerging Internet technologies.
His work resonated with lots of folks and Mashable became an immediate success, attracting 2 million readers within the first 18 months.
Mashable has come a long way since those early days. It’s no longer just Cashmore contributing Mashable’s content (they’re hiring!), and they are now headquartered in New York City.
Mashable is positioned to be one of the top-earning blogs online for some time.
The blog is still growing with over 45 million readers a month and the content has expanded to cover business, entertainment and lifestyle and now offers 5 international editions.
Mashable’s income primarily comes from advertisements on the site.
Founder – Michael Arrington and Keith Teare
Income – $2,500,000 per month
Michael Arrington and Keith Teare started TechCrunch in 2005 to cover technology industry news.
The blog has grown immensely and now features big-name columnists in the startup and venture capital industries.
AOL bought TechCrunch in 2005 for a rumored $25 to $40 million..
TechCrunch earns revenue from display advertising on the blog Specifically, they charge between $19.25 and $36.50 per CPM (Cost Per Thousand views).
According to the site, they receive 12 million visitors per month and 35 million page views per month. With such a high CPM, you can see how this top-earning blog makes its considerable income.
Founder – Rand Fishkin and Gillian Muessig
Income – $3,300,000 per month
Moz is the go-to place for all things SEO. Search engine optimization pros check out Moz daily to see what’s happening in the space.
They also come to use their tools and resources to help them rank their sites and extend their visibility.
Rand Fishkin co-founded the site with Gillian Muessig, who happens to be his mother. The two initially operated a web design shop and Rand had to learn SEO to promote the business. He shared what he learned in SEO forums and quickly became known as an authority in the field.
Frustrated by the secretive world of SEO, they started SEOMoz in 2004 as a way to openly share the knowledge. In fact, the Moz part of their name is a direct nod to the open-source sharing philosophy made famous by the Mozilla Foundation and Dmoz Web directory project.
These days the profitable blog and community simply go by Moz, and Fishkin jokingly refers to his title as “Wizard of Moz.”
Moz earned $42 million in 2016, primarily from its paid membership area, which offers valuable tools and services for the avid search engine marketers.
True to the name, Moz still offers numerous tools for free and even the membership area comes with a 30-day free trial.
Founder – Peter Rojas
Income – $5,500,000 per month
We last saw Peter Rojas at #8 with Gizmodo and while that blog focuses on many topics, with Engadget, it’s all about tech.
Rojas created Engadget to give sound advice and detailed reviews on technology and consumer electronics. From the beginning, the site has employed numerous writers and editors to contribute to its content machine.
Engadget is now run by AOL, who acquired the blog in 2005.
The lesson here is if you ever want to sell your blog, it’s best if it is a brand on its own and not a personal brand.
The company earns massive revenue from advertising on the site.
Founder – Arianna Huffington
Income – $14,000,000 per month
In 2005, Arianna Huffington launched the Huffington Post with the goal of becoming a political counterpart to the popular Drudge Report. The blog provided a liberal view of politics and lifestyle and quickly gained a strong following.
The site has grown year after year and in 2011, Huffington sold the blog to AOL for $315,000.
Huffington received $21 million-plus stock options in the company as part of the sale and stayed on as Editor-in-Chief. She resigned from that post in August 2016, and now devotes her time to a new startup Thrive Global, a health and wellness site.
The site has rebranded and is now known simply as HuffPost.
It is the #1 most popular political blog according to a study by eBizMBA. Alexa Global, Compete and Quantcast.
The top-earning blog is an enormous success, earning $14,000,000 in revenue in 2016, and it is estimated to be worth $1 billion currently.
Sponsored advertising revenue provides the majority of HuffPost’s income. The site provides banners and other ads across it’s variety of channels.
What do you think?
I hope this list shows you what is possible and inspires you to follow your own path to the top.
As always I would love to hear your thoughts. Please leave a comment and let me know what you think
15 Top Earning Blogs Making Money Online Infographic
As always I would love to hear your thoughts. Please leave a comment and let me know what you think
As always I would love to hear your thoughts. Please leave a comment below. What did you think?
This morning, I was going through my email inbox and I read a message containing a marketing word that makes me cringe.
It makes me cringe so bad that for the last year, I’ve been unsubscribing from 90% of the email lists I’m on when I see this word.
It’s not a big deal in the grand scheme of things.
But when I see this word, I instinctively think “here we go again” and smash the unsubscribe button with cat-like reflexes.
So what’s the word that goes over like a burp in church?
Is it a knee-jerk reaction? Perhaps.
I know someone whose cringe phrase is “magic button.” Hey, we all have our pet peeves.
So why the nauseous reaction when I see that word?
Here’s the semi-short answer:
A few years back, I watched a sales video from a well-known marketer and he described his techniques as “ninja tactics.”
It was the first time I heard the word “ninja” in a context that didn’t involve covert mercenaries wearing black, pizza-loving turtles or Kawasaki motorcycles.
I actually thought it was cool. Perfect for sales copy.
But that all changed in the ensuing months when my inbox because flooded with messages from various marketers in all fields touting their ninja tactics.
The emails all looked eerily similar. It’s like they were all using the same email marketing template.
When I see that word in an email, I know I’m in that marketer’s sales funnel. And at this point, I think we all know how the funnel works, right?
You get some friendly emails initially to warm you up, and then BAM, here come the sales offers.
Don’t get me wrong; it’s fine for these folks to make money. As an Incomist, I want to make money too. We all do, right?
But in 2020, no one wants to be “sold.”
If you’re in someone’s marketing funnel, they better have earned it.
So what’s the email marketing lesson?
Most people receive 96 business emails every day. That means the email you send today will be sitting in your subscriber’s inbox with 95 other messages.
How are you going to keep that subscriber from hitting the unsubscribe button?
If you’re selling to your email list, earn their trust. Earn the right to market to them.
Don’t come in hot with ninja tactics and magic buttons.
We all expect that the email newsletters we subscribe to will eventually send a sales offer.
We all accept that trade-off when we hit the subscribe button.
But, as an email marketer, that doesn’t mean you can treat your subscribers like a cheap date.
Show some respect and take them out to dinner and a movie first; figuratively speaking, of course.
In other words, nurture your subscribers.
Be authentic, not “salesy.”
Provide value. Immense value.
Simply put, be real and genuinely try to help your subscribers.
Aim for that moment when your email subscriber finishes reading and says: “Wow, that was cool. Usually, you have to pay for that kind of information.”
And whatever you do, don’t say “ninja.”
What’s Your Cringe Word?
Do you have a cringe word? What makes you want to receive emails from someone? Let me know by commenting below.
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