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Looking for marketing strategies proven to be the most effective for business growth? This article is designed to help you explore the best marketing tactics for any business situation—whether B2B or B2C! Below you’ll find two routes—one for B2B and another for B2C businesses.

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Nowadays, the majority of customers find information online. This is where they also make a purchase decision. It is said …

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The crossroads of marketing strategy and creative can be a treacherous place, doomed by ignorance of business objectives, …

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